Black Friday Sale 2020: Black Friday Ads, Deals, and Sales

Some of the biggest stores offer 24-hour Doorbuster Sales on Black Friday; and Early Bird customers who usually stand in lines the night before it or reach the stores at 6 am, get even better discounts!

For bargain hunters, Black Friday is nothing less than the biggest festival of the year. Yes, this one day of the year the sales and offers beat everything else. Even Christmas and New Year sales don’t come close to the great offerings available on this day. Hence, it deserves the cult status.

Black Friday isn’t an officially sanctioned federal holiday, the banks are open, and the business goes on as usual. But for ordinary folks, this is the day for them to score the Bargain of the Year. They stand in line for hours, possibly even putting up tents outside their favorite stores the night before.

The stores also do their best to entice customers with great deals on electronics, clothing, furniture, gadgets and more!

The Black Friday mania has reached feverish heights as each year stores open earlier than before. In fact, in 2015 Walmart announced the start of their Black Friday sale at 9 pm the day before, i.e., Thanksgiving evening. Amazon is known for starting their Black Friday Deals the Monday before, giving online buyers one whole week of discounted shopping.

Black Friday has also inspired a whole slew of other sales days such as Green Monday and Cyber Monday.

These days the connotations of the ‘Black Friday’ are all positive and upbeat. However, that was not always the case. The term has rather dark and sad associations.

Black Friday Sales 2020 – When did the Trend Really Start?

Despite the enormous surge in sales that Black Friday promises to retailers, it wasn’t always popular with buyers or with sellers for that matter. The day after Thanksgiving became the biggest shopping day of the year sometime after the year 2000. Before that, it wasn’t even in the top 3 of the busiest shopping days. Interestingly, that title was held by the Saturday before Christmas for many years before Black Friday came along.

One famous story behind black Friday is that it became THE shopping day because this is when retailers saw their earnings change from losses to record-breaking sales and profits.

The Real Story Behind Black Friday

The truth is hidden in the 1966 media reports from Philadelphia. Police officers reported major increases in traffic jams as well as massive amounts of pedestrian traffic in the shopping district. It was a nightmare for security. It was a bleak day for Philadelphia police officers, as it was a nightmare to control the hordes of shoppers. The police called it the ‘Black Friday.’ And the name stuck. However, retailers managed to remove the negative connotations of the term. The dark roots of the phrase were forgotten in a few years, and in 2002 Black Friday took the lead. It quickly became the online and in-store shopper’s favorite day across the United States.

Shopping Extravaganza Is Here To Stay

Researchers believe that shopping on Black Friday is so popular for the reason that many people have the day off, a whole line up of big and small stores are open for extended hours, and nearly every store seems to offer an unbeatable deal that’s perfect for Thanksgiving or even a potential Christmas gift. This one-day sale bonanza is now a mega event. Stores open early, and earlier on that Friday after Thanksgiving giving their most dedicated shoppers a major head’s up. In fact, it’s possible to head on over to your favorite Black Friday right after your Thanksgiving dinner!

According to a comprehensive survey by the National Retail Federation last year, nearly 136 million Americans undeniably shop over Thanksgiving weekend. And more surprisingly, a whopping 184 million Americans are willing to buy online and take advantage of the next day deals, i.e., Cyber Monday.

Yes, the trend for Black Friday shopping has migrated to the World Wide Web. It is possible to avoid the in-store rush and turmoil by finding Black Friday deals on your favorite online shopping destinations. Some of the biggest retailers in the country sell their goods online as well.

Black Friday has become an increasingly popular shopping trend. Smart buyers and conscious sellers, both can benefit greatly from the opportunities it presents. Reduced retail rates lead to increased purchases, leading to record high sales and profits for many retailers. While on the other hand, buyers also get the satisfaction of scoring quality gifts, electronics and clothing items at groundbreaking prices.

It’s a win-win situation for all. And that’s why Black Friday isn’t going away anytime soon. It has emerged as an incredible opportunity for all parties involved. The law enforcement does have a tough time with this one though, but thanks to the advent of online shopping, things are getting easier for them as well!

How Black Friday Became Popular with the Retailers

Braving the extreme temperatures and hordes of people who want to buy the same things as everybody else, is no easy task. But the buyers have a reason; they are looking at potential savings of thousands of dollars on items that are otherwise exorbitantly priced. The real question is why retailers are so ready and willing to jump on the Black Friday bandwagon? After all, what could retailers possibly gain from letting buyers trash their stores every holiday season?

Yes, that does happen. In fact, there are plenty of viral videos online showing shoppers at their favorite stores battling one another over the last piece of their favorite merchandise. People fight over smartphones, and flat-screen TVs and many parents have dived head first into a pool of toys to find the right one for their kids.

Despite the chaos and potential law & order situation, all the key retailers across the US get ready to offer better deals than ever before on Black Friday, each year. Many stores even start the bargains early on Thanksgiving to give bargain hunters the perfect opportunity grab their deals before others get a chance to recover from their Thanksgiving dinners.

Statistics show that last year, nearly $2 billion was spent online on Thanksgiving Day. The vast amount of money spent indicates that retailers and shoppers understand each other perfectly well!

Retailers love for Black Friday is a part of American history.

Abraham Lincoln made Thanksgiving an official national holiday during the Civil War. This ruling lasted for 70 years until 1939. Retailers wanted longer shopping period before Christmas, and that’s why they asked then President Franklin D. Roosevelt to change the date.

Christmas shopping has been a long-held American tradition. The shopping period starts after Thanksgiving. Retailers wait until this day to start advertising their holiday deals. FDR wanted to play his role in helping end the recession. And that’s why he officially extended the shopping period as much as he could, by starting the holiday early.

On December 26, 1941, Congress passed a law setting the fourth Thursday in November as the official date of the Thanksgiving holiday.

Black Friday has been an important part of American culture.

There is a lot of excitement surrounding restricted quantity Doorbuster deals. These deals and offers can provide up to 90% off retail prices. Customers, however, can only get these exceptional offers at the very start of the sales. It is essential for shoppers to be there right when the doors open. But those who can’t make it to the store, have a heart! Retailers also like to draw in more crowds of buyers by offering special deals after Doorbuster offers have sold out.

That’s right. Sellers have been known to create a sense of urgency. It helps them move merchandise faster, and Black Friday affords them the perfect opportunity to just that!

Some common tactics to inspire more rapid sales on Black Friday include:

• Advertising incredibly low prices on a few items in hopes that this strategy will convince impulse shoppers who will end up buying other things as well
• Offering time-sensitive sales, so shoppers have a window of few hours during the day to get their desired items at discounted prices
• Only offering a limited number of articles at a special price, so buyers know it’s first to come, first served!
• Providing additional benefits and deals to existing customers.

These methods and strategies are created to encourage buyers to believe that they have found the once-in-a-lifetime deal that needs to be redeemed stat! And if they don’t take action, they would probably regret their decision.

Black Friday is great for retailers because it increases the probability of shoppers sticking around and buying a few full-priced items along with their discounted goods because they are in the mood to spend money.

Now you would know why it makes perfect sense that retailers are willing to open as early as 2 am on Friday after Thanksgiving. Yes, they are facilitating their buyers, but more importantly, they are also ensuring that they are the first stop on the Black Friday shopping journey.

Remarkably sellers these days have another tool in their arsenal to enhance the effectiveness of their Black Friday sales. Online ads are just as effective as flyers to get the word out there. E-Commerce websites sell merchandise just as effectively (if not more so) as brick-and-mortar stores.

The internet has played a vital role in increasing the excitement around Black Friday deals, helping retailers target enthusiastic buyers with better precision.

When and How Can I find the best Deals – In-store or Online?

Black Friday 2020 is almost here, and it promises to be even bigger, better and more exciting than before. After all, no American retailer will let its buyers down on the singular most popular shopping day of the entire year. Stores like Walmart, Amazon, and Target are just the tip of the iceberg. Nearly all retailers and even the smaller mom and pop shops have deals on display on Black Friday. And this stands true for a whole line up of online retailers as well.

In-store Black Friday Deals

Historically, Black Friday shopping has been a fun, family-friendly activity. It’s a great shopping day where everyone gets to check items off their wish list while saving money at it. In-store shopping is an important part of the luster of this day. Retailers work hard to create a holistic in-store experience that is conducive to the decision-making and buying process. Customers don’t get to experience this when shopping for deals online.It’s a tradition for shoppers to wake up early to go bargain hunting.

If you want to enjoy the finest Black Friday experience, get up early or even shun bedtime completely to get a good deal. The savings are exciting, and you can make up for the lost sleep once you get done with your shopping! Walmart, Target and Macy’s are all great places to kick off your Black Friday shopping in 2020. But there are few more that deserve your attention.

Black Friday bargain hunting can help you save a bundle on your Christmas shopping while ensuring that all your family, friends and loved ones get exactly what they wanted.

However, shopping for Black Friday sales 2020 in-store won’t come without its quirks.

For starters, be ready to fight potentially hundreds of other buyers who are out to get the same item you have set your eyes on. Brawls and fights are an all too common occurrence on this day. Retail stores have had to call in additional security to ensure the safety of their staff as well as the shoppers themselves.

Over the years, there have been reports of ‘literal’ Black Friday’s when the retail stores experienced an unexpected power outage, and the shoppers were left to shop by the light from their cell phones, only to find later out that they can’t check out because the register used electricity-based systems. Also, under-staffing is a major problem on Black Friday events, and buyers may have to stand in queue for hours before they can finally pay for their products.

To avoid these issues, head to your local stores. These stores in smaller towns usually fare much better than their branches in highly-congested, more accessible areas. Also, for the last few years retailers are offering Black Friday deals a few days earlier, look out for these. And finally, before you head out to the mall, understand that there will be others trying to get there as well. So plan your route to the store as well as inside the store beforehand.

Online Black Friday Deals 2020

What used to be an event that leads to massive in-store crowds, is now also working its magic online. Black Friday sales 2020 will drive traffic to online e-stores and websites. Retailers are now mindful of the selling opportunities available online because let’s face it, most of the shoppers are now online. So this year, you just might be able to find a great bargain online, without ever leaving the comfort of your home.

Online shopping on Black Friday is also a great option for people who don’t like the idea of braving frenzied crowds of individuals. Check the website of your favorite retailer; the chances are that they’ll start deals and promotions for Black Friday a week before Thanksgiving. And, they’ll be more than willing to send you Black Friday ads, coupons, and offers to your inbox. Online stores could deliver better pricing, ensuring that avoiding the chaotic crowds is worth your while.

It can be difficult to figure out which online store deserves all your attention and your cash! Ensure that you compare prices across brands as well as across products before you finalize the decision to buy. But be warned that shopping online comes with its own set of troubles as well.

Even major retailer websites like Walmart, Macy’s and QVC have experienced downtime during previous Black Friday sale events. These website outages occur because the servers get overloaded by the sheer amount of traffic they experience.

After all, websites that are designed to handle several thousand visits are getting millions of hits for 24 hours, and they are unable to keep up with the demands. Even if the online store website is still up and running, visitors may experience long page load times, and this can cause long delays in online checkouts.

If this is the case, many shoppers choose to close that window and head on over to the other retailers’ websites in hopes of getting a good deal without waiting for long.

Stores to look out for

Be a bit flexible with your shopping list to avoid disappointment on Black Friday. Remember the biggest deals are only available in a limited quantity. You might miss out on some despite your best efforts. Also, make sure you have a backup plan in case your first option is already sold out. If you are shopping online for Black Friday Deals 2020, check beforehand if your favorite stores offer early-bird access or membership schemes to make your life easier. For example, Amazon has its best deals available to Prime Members days before these are made accessible to the general public.

Here are some of the top shopping destinations, known for offering some of the juiciest Black Friday 2020 deals: